We believe that communication ought to be free and a pleasant experience. Viber has and will always remain ad-free. If both users in a conversation have Viber, then the call is free.īeing ad-free, where does the money come from? These are some of our fastest-growing features.Īnother feature that has seen tremendous growth in India is ViberOut with which you can call any number anywhere in the world at subsidised rates. For this reason our users don’t only send messages but also exchange stickers (there are India-centric ones), send locations and edit and share photos. Third, we have seen a strong trend in India where messaging needs to have emotions and it is not just about boring text conversations. People love the fact that they can start a conversation on the phone and continue it on their desktop and, if required, go back to their mobile. We are constantly improving our product and we recently rolled out a new version of our desktop app, and in this era of multi-device ownership, that has really helped create a niche for us. Viber works seamlessly on mobile devices as well as desktops. Second, our availability across multiple platforms, including desktop, iOS, Android, BlackBerry, Windows Phone, differentiates us from other apps. We try to identify the key consumer needs and based on that we deliver a product. Viber products are simple, clutter-free and easy to understand. With WeChat, Line and BBM allowing voice messaging, how is Viber different?Ī very crucial differentiation factor that we bring to the table is the interface. Today Viber is present in 193 countries with more than 370 million users worldwide of which 20 million are in India. It began towards the end of 2013 but the app has been available in India since 2010. To ensure ready access, Viber is available across mobile platforms, desktops and PCs. For a great user experience, we have a number of features such as stickers, doodles and groups that add a fun element to conversations. We believe that instant messaging has evolved into richer conversations that are more than just simple text messages. We provide a cross-platform messaging, calling and content-sharing app that’s simple and easy to use. The main idea behind Viber is to connect people for free. Anubhav Nayyar, country head of Viber Media Limited, walks t2 through the app using which you can send free text messages, stickers, doodles, make free HD-quality calls and speak to anybody anywhere in the world. Besides iOS, Android, Windows and BlackBerry, the service can be used on your desktop, which makes it an instant hit. So, how big is Viber? Well, it has more than 370 million users worldwide of which more than 20 million are in India. The same month saw another acquisition –– Japanese e-commerce company Rakuten reportedly bought messaging app Viber for $900 million. In February, Facebook snapped up WhatsApp. If, when using Viber, you won’t comply with the Fair Usage Principles, any other offer terms and conditions or Viber’s Terms of Service, Viber may, at its discretion, terminate its relationship with you or limit your use.This is the year of acquisitions. Viber may also determine other practices to be non-Fair Usage, based on unlawful, prohibited, abnormal or unusual activity.
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